For some, it may seem out of character and like USC is going on an unprecedented recruiting run out of nowhere. Particularly for younger college football fans, the Trojans' ability to be in play for the best talents throughout the nation may seem a bit odd when only factoring in the past win-loss records as of late.
What skeptics are failing to take into consideration is how damaging the NCAA sanctions truly were against the program and how USC is implementing a plan that can more or less withstand any changes in the college landscape.
Many have noticed the presence and early impact of GM Chad Bowden. He has only been at USC since January. Already, everyone is complimentary of his work on the recruiting trail. Between Bowden and the Trojan staff, their shift has led to a consistent approach that looks to best position the team for the future.
USC wants to make a strong case to potential recruits early and get a good feel of who they are and what they would potentially bring to the program. Then, after securing a commitment, they want to make as many inroads as possible before they even step foot on campus as a student-athlete.
In other words, the connection and relationship with the future Trojans is allowing this USC staff to invest in those who wish to invest themselves in the program.
Because of this approach, many have pledged their commitment to USC early. This is evidenced by the top classes in 2026 and 2027. The fear of other schools potentially swaying them away and pulling them from the Trojans will always be a possibility. In truth, however, it is unlikely.
The other schools are not matching the effort or level of care that USC is. For anyone looking to flip a USC commit, the player is just another number. This is far from the case among this Trojan staff. Instead, they are putting in a genuine effort to place the student-athletes in a position to succeed and be set up for the rest of their lives by being a Trojan.
USC is separating itself beyond the financials
Particulars may change as more details emerge from the NCAA House settlement ruling, for example. Either way, USC has shown a good ability to pivot. Certainly, others may try to lure commits away by offering a certain amount. There won't be too many offers that the Trojans would not be able to at least match and probably even best.
For if or when that is not the case, USC is offering something that money cannot buy or gloss over. Caring.