Despite other fan bases wishing the worst, NCAA House settlement helps USC

It is a new week, so that means there is a new incorrect talking point against USC. For some reason, reactions to the NCAA House settlement ruling include the belief that the changes will adversely affect the Trojan athletic department.

Already there is controversy surrounding the criteria of one aspect of Judge Claudia Wilken's ruling. The exact start point of the clearinghouse does not seem to have too much clarity around it. Specifically, when the cutoff for grandfathering deals is up for discussion.

Regardless if some schools find a way to narrowly sneak in a couple of last-minute deals or not, by the end of the summer, everything will be vetted as far as outside NIL deals are concerned.

Part of what the clearinghouse will assess is the legitimacy and value of the agreements between the proposed entity offering money and the student-athlete. Maybe outside of New York City, an area that does not truly have a college (football) team, though some will argue Rutgers, being in Los Angeles, will afford the most opportunities for legitimate business to take place.

Compare what is possible in L.A. compared to Eugene. The Nike influence that has propped up the Oregon program will not be able to artificially inflate the value of any NIL that may or may not be directly or indirectly affiliated with the company.

New regulations will be a non-factor for USC

In terms of business that the Trojans will be able to conduct, there are legitimately countless, highly lucrative opportunities for the current and future student-athletes to take advantage of.

Those who have bemoaned the NIL ability of USC to simply outspend everyone for the top recruiting classes are about to be in for a rude awakening. Set aside the fact that this approach has been the exact opposite of what has led to the Trojans' success on the recruiting trail. The new rules and guidelines will, in fact, allow USC to dominate this landscape.