USC AD Jen Cohen fully embraces rev-sharing in latest 'State of Troy'

It is always worth reminding people that each school has the choice to opt into the upcoming available revenue-sharing model. From the outset, USC has made its intentions clear to help its student-athletes to the greatest extent possible under the framework set by the NCAA House ruling.

During her latest 'State of Troy' message, the USC Athletic Director, Jen Cohen, confirmed the intention to take advantage of the permissible allocation of $20.5 million under the new system. She also pledged her support and effort of the department to help all teams navigate and benefit from the number of changes in the constantly evolving college landscape.

Cohen also pointed to the most recent Learfield partnership and used that as an example of the university always being on the lookout to provide for student-athletes, beyond the immediate scope of USC, necessarily.

Foreseen shifts by USC will help all of Trojan athletics

In any event, USC has been alert and done well in anticipating many of the changes that will come as a result of Judge Claudia Wilken's ruling. For the Trojans, the new era will mean a chance to look for ways to help the current Trojans and capitalize even better on being in the city of Los Angeles.

There are a lot of possibilities. Now that schools are allowed to directly participate in money-related endeavors for the student-athletes and the fact that outside entities can provide funds as well through the clearinghouse, a lot more is allowed to be possible moving forward.

How it will look across all athletic programs is unknown at the moment. It is safe to say, however, particularly with Learfield entering into the picture for the Trojans, that the ability and full force of the university to help those at USC will soon quickly allow the Cardinal and Gold to separate itself from the rest of the pack. Only this time, no one will be able to cry foul.