Signing a deal with Beats By Dre, he has a great idea of how to fulfill his potential out here in Los Angeles. Williams took his NIL ventures even further more recently, signing a deal with Faculty, where he will be a part-owner. Faculty is a grooming brand that's big on nail art.
Williams is a nail art enthusiast, and his role will include being involved with "campaigns, collaborations, and revenue partnerships," according to Ryan Kartje of the LA Times. Seems like he has the type of profile that could really drive sales, considering he is the starting QB and Heisman hopeful for a blueblood college football program in the second-biggest media market in the country.
Faculty is lucky to have USC QB Caleb Williams on their team.
Caleb Williams is already a major draw, and the USC QB would bring a lot of attention to any brand he chooses to work with. The better the season he has, however, will bring in more and more revenue for the star player.
And he's set to have a massive year. Under new USC Head Coach Lincoln Riley last year at OU, he averaged over 9 yards per pass attempt, and 5.6 yards per rush attempt. He didn't even start until the second half of the season and still scored 27 total touchdowns.
Now, he'll be a year older and has a full offseason where he can operate as a starter. He even took one of his favorite OU targets with him in Mario Williams, and the two of them are ready to feast on the Pac-12 this year. Caleb is the next star to now take residence in LA, and he's already capitalizing off of the advantages of being out here.