USC football’s latest promo video deftly promotes Los Angeles while pledging the Trojans will “Take Back the West.”
USC football has vowed to “Take Back the West” and they’re proving they’re serious about it in both talk and results.
The Trojans are up to No. 5 in national recruiting rankings after the Mother’s Day addition of athlete Julien Simon to a class which now boasts three Top 100 prospects and eight four-star prospects out of 11 commits.
Considering the rapid turnaround in recruiting, USC is well within their rights to start pounding their chest.
RELATED: Julien Simon commits to USC for 2021
That’s exactly what they were doing on Monday when cornerbacks coach Donte Williams was the first to post a video hyping the Trojans renewed recruiting efforts.
Other coaches and commits quickly shared the video as well, spreading it’s “Take Back the West” messaging all over Twitter.
The video features the Los Angeles skyline edited around USC football highlights with music from local rap stars and quotes from Snoop Dogg and Trojan coaches talking about the ambition of the program.
It’s some slick marketing from USC as they push the message that they won’t be pushed around in recruiting for another season.
Indeed, USC’s 2019 and 2020 recruiting classes were below par. The class of 2019 was at least anchored by Top 100 prospects like Kyle Ford and Drake Jackson, with after-the-fact additions of Bru McCoy and Chris Steele. It still ranked No. 19 nationally, the lowest for a Trojan class in a decade.
The 2020 class dipped significantly further, landing at No. 54 with just one player in the Top 300.
While head coach Clay Helton and company tried to push the narrative that the class was about filling needs, it was clear to just about everyone that it simply wasn’t good enough.
Fortunately, the Trojans overhauled their staff, adding heavy hitters in recruiting like Donte Williams in the process, and the results have been undeniable.
Since the start of March, when the class of 2021 had just three pledges, USC has added commitments from Mason Murphy, the top offensive tackle in California; all-around four-star Texas running back Brandon Campbell; physical four-star safety Xamarion Gordon; former Oregon commit and four-star athlete Anthony Beavers Jr.; 6-foot-6 St. John Bosco OT Maximus Gibbs; ball-hawking four-star athlete Calen Bullock; intense four-star Texas wide receiver Quaydarius Davis; and versatile four-star athlete Julien Simon, who could open doors for the Trojans for recruiting in the state of Washington.
That brings USC up to 11 commits with an average rating of 0.9214 in the 247Sports composite. The previous year, USC’s average was 0.8749.