USC embraces NCAA settlement while planning to maximize NIL revenue sharing

Many have expressed their outrage over USC seemingly having an 'unfair' advantage when it comes to being able to pay Trojan student-athletes. With the latest NCAA House settlement ruling, it is impossible to even guess how irrational future criticisms against the program will be now that schools are allowed to directly intervene in NIL activities.

In a statement released by the university and shared by LA Times writer Ryan Kartje, USC plans on using the newfound ability of schools that has now been granted via the latest judicial proceedings.

Although it is an option for universities to opt in or out in terms of revenue sharing among student-athletes, for example, USC is making its stance crystal clear. The statement declared that the Trojan staff and administration will do everything that is allowed up to the maximum limits to provide its student-athletes the ability to capitalize on their NIL and ability to earn.

Unquestionably this will give a clear advantage to USC. Especially for a football team that is refocused under coach Lincoln Riley and GM Chad Bowden, there is a lot of room to express optimism over the potential floodgates that can open for current and future Trojans.

Looking at how USC can use latest development to its advantage

Because the revenue limit and proportion that are allowed are based on the total revenue and are capped at 22% that is allowed to go toward student-athletes. Here too, it will be up to each university to divide the share of the pie among the teams as it sees best fit. However, most expect over 90% of the new revenue stream to go toward football and men's basketball.

In any event, how USC can use this to the advantage of the Trojans and outmaneuver the rest of the collegiate institutions in this area will soon enough showcase itself. When it does, expect to hear even more baseless criticisms to ensue.