USC and Learfield forge 15-Year partnership, elevating student-athletes beyond the field

Learfield are veterans on the business side of college sports. Being at USC as a student-athlete is about being placed in the best position to grow athletically, academically, and off the field. This latest partnership between the two will allow that third aspect to foster that much easier.

Released on Thursday by USC, the university and Learfield have entered into a 15-year partnership. More than a usual NIL deal, this is one that will allow the Trojans to continue to place their student-athletes in advantageous positions.

This is a move that is more than being about money, although many are rightly anticipating over millions to be generated from this deal. It is also noteworthy in that this will help beyond simply generating direct revenue.

The ability to make a quick paycheck is nice, of course. Where Learfield sets itself apart is in its multifaceted approach. Part of Learfield's mission is to enhance players' and the school's platforms and enhance their branding in the crowded landscape.

Everyone and everything is perpetually competing for relevancy and attention in this global age. Learfield provides this well-rounded and grounded approach in how it conducts its business. Other parties that Learfield represents include Alabama, Penn State, Texas, the SEC, and the Big 12; multiple bowl games; and the NCAA itself.

Roots of Learfield to now adding USC

It started out as a radio network in Missouri, and now Learfield has expanded into sports digital media, marketing, and media rights, among a number of other related aspects that are needed in today's sports scene.

USC will always have an inherent advantage due to what has been built through its years of greatness. In order to continue to capitalize on it and ensure the student-athletes will always be able to make the most of being a Trojan, this coming together with Learfield is what will allow for that to be the case while navigating any and all obstacles that come up in the way as they will.