Amazon has launched a program selling their own officially licensed apparel, in efforts to compete with Fanatics, and is using the USC Trojan athletic program as the school they will be testing their program with. This is a major development in the NIL landscape. They are using college athletes to advertise the merchandise through NIL deals.
They are expecting to finish the rollout with all kinds of collegiate athletic programs other than USC when their vision fully comes true and they get this rolling to the fullest extent. As of right now, they have used Trojan DB Latrell McCutchin and USC track star Bailey Lear to market their merchandise. It has been made known that USC Rush End Korey Foreman will be jumping in on their movement too.
The merchandise is created by a branch of Amazon Fashion called Mademark. The USC athletes involved will be paid via posting links for the campaign on social media, and can earn royalties as a result. By posting this content, they will earn four to five digits in their compensation payment. Sounds like a pretty great deal.
This could be huge for not only USC Football's Latrell McCutchin and Korey Foreman, but for Amazon too.
That's because both Latrell McCutchin and Korey Foreman are loaded with talent that could pop off as soon as this season for USC football. McCutchin was a four-star transfer who played well when he was on the field last year in his true freshman season at Oklahoma, and has nice positional versatility to where he can play both corner and safety.
He was a four-star recruit coming out of LBJ High School in Austin, Texas (all recruiting ratings and rankings in article are as of 247Sports). The No. 17 corner in the country for the 2021 class, big things are in store for his career. Foreman was also an elite recruit. In fact, he was much more than just an elite recruit. He was the No. 12 recruit in 247Sports history.
The No. 2 overall player in the country for the 2021 class, the sky is truly the limit for what he can bring to the table. He didn't stand out last year in his performance, but was with a horrible defensive coordinator in Todd Orlando.
New DC Alex Grinch is at least better than Orlando, and therefore Foreman will be in a better situation. Especially since an elite head coach is now at SC in Lincoln Riley, and is running a much more well-oiled machine and culture at SC than what Foreman had last year. It goes to show that both of these guys have the potential to have incredibly bright futures.
Amazon buying their stock right now is a smart move. Amazon buying USC's stock right now is a smart move with the Trojans finally having a top-tier head coach and soon to be in arguably the best conference in college football. Buying their SC merchandise not only benefits Amazon, but the players on this team too.