Bru McCoy transfer: Texas to try full court press to keep WR from USC football move

AUSTIN, TX - SEPTEMBER 15: Head coach Tom Herman of the Texas Longhorns talks with Sam Ehlinger #11 of the Texas Longhorns during a timeout in the first half against the USC Trojans at Darrell K Royal-Texas Memorial Stadium on September 15, 2018 in Austin, Texas. (Photo by Tim Warner/Getty Images)
AUSTIN, TX - SEPTEMBER 15: Head coach Tom Herman of the Texas Longhorns talks with Sam Ehlinger #11 of the Texas Longhorns during a timeout in the first half against the USC Trojans at Darrell K Royal-Texas Memorial Stadium on September 15, 2018 in Austin, Texas. (Photo by Tim Warner/Getty Images) /
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Texas is pulling out all the stops to convince wide receiver Bru McCoy to stay with the Longhorns rather than transfer to USC football, according to reports.

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USC football and Texas just completed a hard-fought two game series on the football field in 2017 and 2018, but their biggest battle appears to be taking place this week as the two college football powerhouses fight over the services of former five-star wide receiver Bru McCoy.

The Trojans won Round 1 getting McCoy to sign with them in January. The Longhorns won Round 2 when McCoy decided to transfer to Texas after two weeks enrolled at USC. Now for the decisive, winner-take-all Round 3.

CHECK OUT: Timeline of the Bru McCoy transfer battle

With reports swirling that McCoy is on the verge of putting his name in the transfer portal once more, Texas isn’t going down without a fight, according to Anwar Richardson of OrangeBloods.com.

“Sources close to Texas football coach Tom Herman told me he, quarterback Sam Ehlinger, receivers coach Drew Mehringer and Kevin Washington, director of player development, are flying out to California on Wednesday to meet with freshman receiver Bru McCoy and his family,” Richardson tweeted on Wednesday morning.

That means definitive news on McCoy’s decision isn’t likely to drop until after the Texas contingent have a chance to make their final push.

MORE: Who will lead USC in receiving in 2019?

USC won’t get to have a voice in this debate, officially at least. The Trojans are restricted from speaking to McCoy while he is a Texas player.

Of course, back in January, Texas couldn’t officially have contact with McCoy, yet he was convinced to jump from Los Angeles to Austin.

One way or another, the Trojans should know which way the wind had blown for McCoy in the coming days

SEE ALSO: Five reasons to be optimistic about USC’s 2019 campaign

McCoy declined to attend the OC Athletic Directors Athletes of the Year event where he was due to be honored on Tuesday night, having his father accept his award on his behalf, according to Steve Fryer of the Orange County Register.

“Mr. McCoy left the impression that the family will take a couple of days to digest the situation and the options, and will make an announcement by the end of this week,” Fryer tweeted.

So here’s where it stands. By the end of this week, USC will either have Bru McCoy back in the fold and ready to strengthen the Trojan receiving corps in the coming years, undoubtedly a balm for a year of burning letdowns.

Or they will be exactly where they were before, left without another promising young receiver who should have been draped in cardinal and gold from day one, plus an extra helping of embarrassment and disappointment.