Reign of Troy
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Social media reacts to the United Airlines Memorial Coliseum name change

By Alicia de Artola

LOS ANGELES, CA - JULY 21: The Los Angeles Memorial Coliseum flame is seen during day 1 of FYF Fest 2017 on July 21, 2017 at Exposition Park in Los Angeles, California. (Photo by Matt Cowan/Getty Images for FYF)
LOS ANGELES, CA - JULY 21: The Los Angeles Memorial Coliseum flame is seen during day 1 of FYF Fest 2017 on July 21, 2017 at Exposition Park in Los Angeles, California. (Photo by Matt Cowan/Getty Images for FYF) /
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Social media reaction to USC’s announcement of the “United Airlines Memorial Coliseum” name change was less-than-enthusiastic on Monday.

If USC thought Trojan fans would be totally on board with a name change from the Los Angeles Memorial Coliseum to the United Airlines Memorial Coliseum, they were mistaken.

As soon as the new name was unveiled, USC Twitter exploded with complaints over the change, along with more than a few jokes.

The announcement came during USC’s groundbreaking ceremony for renovations on the Coliseum, which technically began at the start of the year. With the south end of the stands, including the pressbox, already demolished, USC President Max Nikias made “United Airlines Memorial Coliseum” official.

Chief among the complaints was a simple rejection of the name change on principle. It didn’t matter that it was United Airlines. Changing the name to anything corporate was bound to draw ire from fans.

Of course, the specific naming partner did bring more than a few quips on Twitter as well, with jokes about leg room and being kicked off a plane making the rounds.

That’s not to say there weren’t a few who had no issues with the change.

As the stages of grief progressed through the fanbase, things did settle down into one thought: It’ll always be The Coliseum, either way.

Renovations on the Coliseum will continue through 2019, when the naming rights will officially go into effect. The deal is valued at $69 million over 15 years, making it one of the most lucrative in college football at $4.6 million per year.

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