Jul 23, 2014; Hollywood, CA, USA; Southern California Trojans head coach Steve Sarkisian talks to the media during the Pac-12 Media Day at the Studios at Paramount. Mandatory Credit: Kelvin Kuo-USA TODAY Sports

Steve Sarkisian Doesn't Know What 'Turn Up USC' Means

If there’s one job that college football coaches have, it’s trying to find motivation within their players. Some do it through rah-rah speeches and others through alternate uniforms.

USC head coach Steve Sarkisian? A hashtag.

#TurnUpSC and ‘Turned up SC’ have become buzz phrases for the Trojans both from a marketing and personnel standpoint since he took over as head coach last December.

But don’t assume that the coach knows the meaning behind the hip lingo of his young whipper snappers in cardinal and gold.

“I don’t know”, said Sarkisian when asked by reporters about the hashtag’s meaning at Pac-12 Media Day. “That was brought to me by our players that that’s what I should be saying.”

“Next thing I know there is a Billboard with my face on it saying turned up SC too,” Sark continued.

“It’s just something fun. You try to stay connected to the kids as best you can. And if that little saying gets us stats, then that’s great.”

And he’s right when it comes to players.

For as silly it may be to alumni, any kind of morale booster is a morale booster. And a coach that is willing to build a relationship with his players is a coach that gets the most out of his players.

Or at least in theory.

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