USC may have struggled to stay in the national rankings this year but the Trojans are still among the most valuable teams in college football.
Forbes ranked the top 20 highest valued programs in 2013 and USC easily made the grade at #13.
According to Forbes, USC is valued at $73 million. The Trojans generate $58 million in revenue on the field and come out with #35 million in profit, despite spending $5 million a season on scholarships, which is more than any other top value school outside of Notre Dame.
Last year USC made the list at #16 and continues a steady climb back up the charts after sanctions knocked revenue down. Missing out on a bowl game in 2010 and 2011 hurt USC’s take in those years, and as expected the two years since have seen a nice return. The Trojans increased value by 10% from 2011 to 2012, and 7% from 2012 to 2013.
The increase in 2013 is slightly surprising however, as a tumultuous season highlighted by terrible attendance early in the year didn’t seem to affect revenue all that much. Of course, you could also credit that to the Trojans’ resurgence under Ed Orgeron in the second half of the season.
The Trojans can now also claim the top value in the Pac-12 once more. Last year Oregon sneaked in front of USC, taking the #15 spot. However, this year they dropped to #19 and Washington beat them out for second place at #17.
USC’s rival, Notre Dame continues their standing as a money-making powerhouse, coming in at #2 nationally. The Trojans’ crosstown rival, UCLA, however, was not ranked.