Pac-12 Commissioner Larry Scott took to the podium to kick of the conference’s Media Day, and much to the disappointment of sports bar owners and Pac-12 fans, Scott announced that no deal has been made with DirecTV to carry the Pac-12 Network.
Scott told the media that “his team” had been in negotiations with DirecTV as recently as last week, but a deal between the Pac-12 Network and the cable provider still remains elusive.
Since the Pac-12 Network launched in 2012 it has been unable to reach a deal with DirecTV, something that has frustrated many Pac-12 fans–particularly those in the Bay Area–where Time Warner Cable is not provided and many sports bars and restaurants utilize DirecTV.
“Unfortunately we are still at an impasse with DirecTV, and we’re no closer than we were last year,” Scott said at Media Day.
Scott actually went so far as to encourage fans to drop DirecTV in favor of patronizing a cable provider that carries the Pac-12 Network. He also noted that the network is growing and did make a profit in its first year.
While that may be true, the fact that a deal with DirecTV has yet to come to fruition is a significant issue for the network, as it is trying to continue growing and expanding its reach on a national level.