Advertisements you’re likely to see at a USC football game include things like The Doctors of USC, Office Depot and Kumho Tires. All things considered, those are pretty much the norm. In 2013 however, get ready form something new. The Barlcays Center and USC Sports Properties have come to a deal on an advertising deal at the Coliseum for football games.
The Barclays Center. Yes, the brand new arena in Brooklyn, which serves as the home of the NBA’s Nets and future home of the NHL’s Islanders. Not Barclays, the multinational that sponsors the Premier League, but the arena itself.
According to a press release at SportsProMedia.com, the arena will “receive in-venue LED branding and game-day print advertising” and “will also offer key entertainment industry executives VIP hospitality at select games, including involvement in the pre-match coin toss and other on-field experiences”.
Dan Shell, the vice President and general manager for USC Sports Properties, which is actually part of a sales firm owned by FOX, spoke about what the deal means, since 93,000(or fewer) will surely be wondering come September 7th’s home opener against Washington State.
This is a creative and strategic way to capitalise on the passion for USC Athletics and help grow Barclays Center’s brand in Los Angeles. The unique access to marquee games gives Barclays Center a platform to host key members of the sports and entertainment industry.
OK, then. The notion of reaching out to industry investors for nationwide appeal to a new arena makes sense, especially since Madison Square Garden is far and away New York’s most popular indoor venue. Just have to wonder how much revenue “Kiss Cam Brought to You by the Barclays Center” is going to end up generating for the arena that sits 3,000 miles away, when marketed to several thousand average Joes wearing football jerseys.