Social media has had a dramatic impact on marketing and promotions for the sports world, specifically that of college football. Individual athletes have strong online presences to showcase their individual brands, while university athletic departments take to Twitter to promote their various sports programs and championships.
But which college program’s presence reigns supreme on the internet?
AuburnTigers.com compiled a Social Media Top 25 to give us just that answer.
For USC, the Trojans ranked in the Top 5 in YouTube rankings, and No. 14 in that of Twitter.
The university has 6,801 subscribers to its athletic department YouTube channel, good enough for fifth overall. Oregon–which comes as no surprise–has the most subscribers with 15,940, and Notre Dame, Miami (Fl.), and Cal comprise the rest of the Top 5.
On Twitter, USC touts a whopping 40,545 followers. While that may seem like a lot, the school with the biggest Twitter following–the Nebraska Cornhuskers–has 88,974 dedicated fans. It was a bit surprising to not find an SEC team at number one, but Florida, Alabama and Georgia are the next three teams at the top of the Twitter chart.
USC has a very prominent Twitter presence, thanks to their constant and effective “hashtag” marketing. With campaigns like “#WePlay” and “#BE7IEVE”, the Trojans had all of their followers tweeting with these hashtags throughout the 2012 season.
As far as Facebook is concerned, the Trojans don’t have a significant presence. They didn’t make the Top 25, and Oregon was the only Pac-12 school that did.
Oregon, Notre Dame, Miami, Alabama, South Carolina, Oklahoma, Tennessee, Auburn and Penn State have the strongest collective social media presences, as they each took Top 25 rankings in all three categories.
The rankings compare official pages, feeds, and channels that represent the overall athletic programs of FBS schools. To rank these schools, AuburnTigers.com visited official pages, Twitter accounts, and YouTube channels of various teams to record the numbers. The figures reflect data gathered today (May 7, 2013); the process is not automated, as to ensure accuracy.
For a complete look at the rankings, click here.