ESPN has dominated the sports landscape since its birth in 1979, facing no major competition from the other sports networks that have come into existence in its shadow. Rupert Murdoch is ready to challenge the Worldwide Leader In Sports, and has announced that Fox will launch its own 24-hour sport programming network in August to compete with ESPN.
Fox Sports 1, the name of the new sports network, is set to launch Aug. 17. Per Fox Sports’ official webpage, FS1 will be available in over 90 million homes, making this the biggest sports cable network launch in history.
“At the outset, FS1 boasts nearly 5,000 hours of live event, news and original programming annually,” the release says.
The launch of Fox Sports 1 coincides with the 20th anniversary of Fox Sports’ existence.
FS1 will feature events across college football, college hoops, NASCAR, soccer, and UFC fights as its premiere content. To compete with ESPN’s SportsCenter, Fox Sports 1 will introduce FOX SPORTS LIVE, a franchise providing 24/7 updates and sports coverage.
Aside from events and highlights, Fox Sports 1 will feature a slate of sports programming shows to fill time during the day, such as Fox Football Daily, Rush Hour–hosted by Regis Pilbin–and a documentary series call “Being:”, a personal look at some of the biggest icons in sports.
For the Pac-12, this new network could mean a dramatic increase in exposure and coverage. Currently, FOX Sports covers Notre Dame at Stanford, and both the Big 10 and Pac-12 title games and the new network plans to have triple and even quadruple-header games on Saturdays, much like ESPN does.
To get a full look at the new Fox Sports 1, click here.