On Monday, USC announced that it has reached a new deal with ESPN Radio to broadcast all of the Trojans’ home games nationally.
The deal will also include Spanish-language rights to ESPN Deportes in the LA area, helping to reach Spanish-speaking football fans in LA in efforts to further expand the USC brand.
Pat Haden, in a prepared statement to ESPN, spoke about the new deal:
“To partner with ESPN Radio and have the USC brand distributed at this level is a fantastic opportunity to reach Trojan fans throughout the nation. It is also immensely important that we will be able to reach our Hispanic fan base throughout Southern California with ESPN Deportes.”
Since 2006, USC fans have been able to catch coverage of games on ESPN Radio’s LA affiliate, ESPN710. With the new deal, USC broadcasts will be available on up to 300 networks nationwide, a dramatic increase in access.
Tags: ESPN Radio